FOUNDED

FOUND BY A DUTCH ARMY SNIPER IN 2022.

WHAT ARE WE

We are currently one of the fastest growing military apparel brands on social media and in direct sales. The Trace is all about being proud of what you achieved and being part of something bigger than yourself.

HOW IT STARTED

Back in 2022 we needed a logo for our sniper group. Ended up making 2 logos, 1 for the group and 1 for myself. To get the money back for that design I started selling my logo on clothing, this is how it all started.

THE TRACE

WHAT WE DO

The main goal for The Trace is to build an apparel brand that visualises everything the military has to offer. 

SOME NUMBERS THAT BLOW OUR MIND

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TEAM MEMBERS

What They Say About Us