Who we are
The Trace is a web-based company specializing in patriotic clothing, hats, and tactical gear. This Privacy Policy applies to the The Trace Service, operated by The Trace and its subsidiaries (collectively, The Trace), and located at TheTrace.com.
This Privacy Policy describes how The Trace collects and uses the information we obtain when you use The Trace Services. It also describes the choices available to you regarding our use of your ordering habits to be market our products.
INFORMATION WE COLLECT
Privacy Policy
Who We Are
The Trace is an online brand focused on patriotic clothing, headwear, and tactical-inspired gear. This Privacy Policy applies to the services provided by The Trace (“we”, “us”, or “our”) through our website.
This policy explains what information we collect, how we use it, and what choices you have regarding your data.
Information We Collect
Information You Provide to Us
“Personal Information” refers to data that can be used to identify or contact you. When you place an order or interact with our services, we may collect your name, email address, shipping address, and order history.
We do not store your payment details. Payments are processed securely through third-party providers such as PayPal or your payment provider.
If you provide information about another person, for example when sending a gift, we will only use that information to complete your request.
Website Analytics and User Behavior
We use analytics tools to better understand how visitors use our website and to improve the overall experience.
This means we may collect information about how you navigate through the site, which pages you visit, and how you interact with different elements.
We use tools such as Microsoft Clarity to collect behavioral data, including mouse movements, clicks, scrolling activity, and general interaction patterns. These insights help us identify what works and where improvements are needed.
This data is collected using cookies and similar technologies. Where required by law, we will request your consent before enabling these tracking tools.
The data we collect is not used to personally identify you. It is used strictly to analyze and improve our website, products, and customer experience.
By using our website, you agree to the collection and use of this information as described in this Privacy Policy.
Social Media Features
Our website may include features such as social media sharing buttons. These features may collect your IP address and track which pages you visit.
They may also set cookies to function properly. These features are provided by third parties, and your interaction with them is governed by their own privacy policies.
Text Messages
If you choose to receive text messages from us, we may send you updates about your orders, promotions, or reminders such as abandoned cart notifications.
When you opt in, we collect and store your phone number and information related to your interaction with these messages.
You can opt out at any time by replying “STOP” to any message.
How We Use Your Information
We use your information to:
- Process and deliver your orders
- Communicate with you about your purchases
- Provide customer support
- Improve our website and services
- Send marketing communications, if you have opted in
If you subscribe to our emails, you can unsubscribe at any time through the link in the email or by contacting us.
Please note that transactional emails, such as order confirmations and shipping updates, cannot be unsubscribed from.
Managing Your Information
You can update or modify your personal information through your account settings or by contacting us.
If you would like to delete your data, you can request this by emailing us. We will remove your information unless we are required to retain it for legal or operational reasons.
We may ask for proof of identity before processing such requests.
Data Retention
We keep your information for as long as your account is active or as needed to provide our services.
We may retain certain information to comply with legal obligations, resolve disputes, and enforce our agreements.
Security
We take reasonable measures to protect your personal information during transmission and after it has been received.
However, no system is completely secure, and we cannot guarantee absolute security. By using our services, you acknowledge this risk.
If a data breach occurs, we may notify you via email or through a notice on our website.
Your Responsibility
You are responsible for maintaining the confidentiality of your account and password. Any activity that occurs under your account is your responsibility.
If you suspect unauthorized access, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on our website or communicated through appropriate channels.
We recommend reviewing this page periodically to stay informed.
Contact
If you have any questions about this Privacy Policy or your data, you can contact us through the chatbot.